Twitter has a self serve platform that you can use to achieve your business goals. It can be used to create campaigns to either drive visitors to your website, generate leads, re-market to your website visitors and more. All the different types of ads you can run on Twitter are as follows:
Twitter has adopted a very similar approach to that of Facebook in terms of ad offerings and the way the self serve advertising platform is setup. Ads will display in users timelines and in search results.
Twitter offers advertisers the following targeting options:
- Location – Target users by country, states, regions, metro areas, or postal codes.
- Demographics – Twitter infer gender from information their users share as they use Twitter, including their profile names and follow graphs.
- Languages – Reach only users who understand any of the specified languages, or leave blank to not target by language.
- Device, Platform & Carrier – Reach users on any combination of devices or by type of connection.
- Keywords – Target searches or users who tweet with words you enter.
- Followers – Targeting @usernames allows you to reach users with interests similar to followers of any of those accounts. For example, enter @TwitterAds to target people likely to be interested in advertising on Twitter.
- Interests – Interest categories increase potential reach. We will target users interested in any of the categories you enter, in addition to any @usernames you enter above.
- Tailored Audiences – With tailored audiences, you can specifically target people that are important to your campaign using your own data. This could be either website remarketing or database marketing through emails, Twitter IDs or mobile numbers.
- TV Targeting – Target users who engage with television programs in a specific market. Also, manually select specific show conversations with conversation targeting.
You can reach engaged users during one of two targeting windows; either continuously, at any time your campaign is live which is the default setting or during and immediately following new telecast airings only.
- Behaviours – These audiences from Twitter partners are based on actual online and offline behaviors and characteristics. Users will be eligible for targeting if they fit with any of the behaviours you select.
- Event Targeting – Event targeting reaches people interested in global or regional events. For example, specific games for the Olympics.
You have the option to include and exclude tailored audiences and behaviours. It also has conversion tracking codes so you can make the most out of your campaign budget.
In terms of Australian stats, this has been sourced from the Sensis Social Media Report 2015. In summary, it is:
In summary, Twitter has a small user base in Australia, approximately 2.8 million, but it is still a platform to consider as part of your marketing mix to either create awareness, drive traffic to your website or generate leads.
