Below is an infographic from Kenshoo that provides search and social trends for quarter 2 in 2016. The main take out is that Social and Search Advertising continue to grow at double digit rates compared to 2015. […]
A Quality Score is calculated every time your keyword matches a search term that is whenever it has the potential of triggering an ad.
It is calculated based on the following:
The click through rate (CTR) of […]
In June 2016, YouTube and comScore released a survey based on 2,940 users. The ‘Die Hard YouTube users were aged between 18-34, that is Millennials. The study relates to the discovery and engagement with video […]
Google is overhauling its Ads and reformatting them by removing them from the right side of the page to having a longer headline. Although not confirmed as yet, a longer text ad format is being […]
Why Google forwarding numbers?
Through the AdWords Call Extensions, Google forwarding numbers are compatible with third-party call measurement solutions and gives advertisers more insights into their calls performance at no additional cost. They offer useful details such as […]