Website Analytics is a tool that generates detailed statistics about the visitors to a website. It shows you how people found your website and how they explored it thus giving you rich insights into your website traffic.
Getting traffic to your website is only part of the equation. Once a visitor enters your website, they must convert that is take an action to ensure you are making the most of the traffic coming to your website. Conversion optimisation is the best way to achieve more enquiries, more leads and more sales without increasing your advertising budget.
The Search Engine certification is a professional accreditation that they offers to individuals/ businesses who demonstrate proficiency in basic and advanced aspects of Search Marketing. The certifications allows individuals/ businesses to demonstrate that the search engines recognises them as an online advertising professional.